A Spitale Makeover

OR, how we merged two businesses into one cohesive brand.

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Spitale Laser Spa Salon Website


Spitale Laser Spa Salon
Merged two separate business websites to form a single web property with a completely new look, feel, and brand experience.

The challenge:

Spitale Laser Spa and Spitale Salon have always been presented as two separate businesses, but its owners wanted to rebrand and relaunch the businesses as one to coincide with a move to a new location.

The solution:

We developed a fresh, cool, modern look and feel for the site – from the tone of the content to the imagery of confident men and women. The website exemplifies what it means to be a family-owned and operated business, using a gallery to feature the owners and employees bios, a lead generation form, and special features to promote pricing, events and promotions.

The website was developed to maximize SEO, and is designed modularly for ease of adaptability surrounding product and customer incentives.

Results to report:

Organic traffic climbs steadily by the month due to page 1 placement for determined keywords, and customized landing pages enable a cohesive user experience with other forms of media. The business as a whole has measured more qualified leads since the launch of the website.

Tools used:

Design: Adobe Illustrator and Adobe Photoshop.
Development: Custom programming using Bootstrap 3 framework, mixitup jQuery plugin for gallery filtering.

What the customer had to say:

Pete Fazio is a website genius! After a consultation where he listened to our ideas on who we are and what our goals are he took our generic, basic looking site and branded it to our culture and image. He could have sold me a much more expensive site but he worked hard to save us money and his honesty has resulted in a lasting business arrangement and friendship, which is exactly the culture of our locally owned family business. I usually don't give testimonials but this time I would be doing a disservice to someone looking for a website designer.

Michael Spitale

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