A Spi­tale Makeover

OR, how we merged two busi­nesses into one cohe­sive brand.

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Spitale Laser Spa Salon Website


Spitale Laser Spa Salon
Merged two sep­a­rate busi­ness web­sites to form a sin­gle web prop­erty with a com­pletely new look, feel, and brand experience.

The chal­lenge:

Spi­tale Laser Spa and Spi­tale Salon have always been pre­sented as two sep­a­rate busi­nesses, but its own­ers wanted to rebrand and relaunch the busi­nesses as one to coin­cide with a move to a new location.

The solu­tion:

We devel­oped a fresh, cool, mod­ern look and feel for the site – from the tone of the con­tent to the imagery of con­fi­dent men and women. The web­site exem­pli­fies what it means to be a family-​owned and oper­ated busi­ness, using a gallery to fea­ture the own­ers and employ­ees bios, a lead gen­er­a­tion form, and spe­cial fea­tures to pro­mote pric­ing, events and promotions.

The web­site was devel­oped to max­i­mize SEO, and is designed mod­u­larly for ease of adapt­abil­ity sur­round­ing prod­uct and cus­tomer incentives.

Results to report:

Organic traf­fic climbs steadily by the month due to page 1 place­ment for deter­mined key­words, and cus­tomized land­ing pages enable a cohe­sive user expe­ri­ence with other forms of media. The busi­ness as a whole has mea­sured more qual­i­fied leads since the launch of the website.

Tools used:

Design: Adobe Illus­tra­tor and Adobe Pho­to­shop.
Devel­op­ment: Cus­tom pro­gram­ming using Boot­strap 3 frame­work, mix­itup jQuery plu­gin for gallery filtering.

What the cus­tomer had to say:

Pete Fazio is a web­site genius! After a con­sul­ta­tion where he lis­tened to our ideas on who we are and what our goals are he took our generic, basic look­ing site and branded it to our cul­ture and image. He could have sold me a much more expen­sive site but he worked hard to save us money and his hon­esty has resulted in a last­ing busi­ness arrange­ment and friend­ship, which is exactly the cul­ture of our locally owned fam­ily busi­ness. I usu­ally don’t give tes­ti­mo­ni­als but this time I would be doing a dis­ser­vice to some­one look­ing for a web­site designer.

Michael Spi­tale

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