Hol­i­day Safe-​ings

OR, how I built a hol­i­day promo that boosted traf­fic and sales.

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SentrySafe Holiday Sales Promotion

Sen­trySafe Hol­i­day Campaign

SentrySafe Holiday Promotional Campaign
Cre­at­ing a hol­i­day cam­paign for SentrySafe.

The chal­lenge:

Sen­trySafe needed to pro­mote its prod­ucts and boost sales for the hol­i­day season.

The solu­tion:

To guide peo­ple in their buy­ing deci­sion, and keep them engaged and com­ing back for deals. With a sec­tion of the web­site act­ing as a prod­uct guide and sales tool, we com­bined a “gift guide” on the site with a “deals of the week” email cam­paign for site vis­i­tors and email subscribers.

As part of the pro­mo­tion we simul­ta­ne­ously ran a “Deal of the Week” cam­paign that fea­tured a spe­cial dis­count on a dif­fer­ent fea­tured safe each week through Novem­ber and Decem­ber. The deals were pro­moted every Mon­day via Face­book, Email, E-​commerce ban­ners, and Social media channels.

Results to report:

Sales for the two-​month period were up 25%. Cyber Mon­day single-​day sales spiked over 100 safes.