What do I do?

I’m a designer. I design in and across all media to cre­ate any­thing from web­sites to logos to brochures to owner’s man­u­als to pack­ag­ing to ad campaigns.

I’m also a team builder and a con­sul­tant. If you have a project with mul­ti­ple mov­ing parts I can build you a team and man­age it to make your project a success.

Web Ser­vices

I spe­cial­ize in open-​source con­tent man­age­ment sys­tems with the aes­thetic and func­tion­al­ity your users require. But I do other web ser­vices too:

  • Basic web­site con­sult­ing: I can help you choose the best plat­form for your site, get host­ing, get email, get your devices all set up, etc. Like a Golden Girl, I can be a friend and a confidant.
  • Tinkerer/​handyman: Your site is fine but some­thing isn’t work­ing the way it should. I’ll dig in and clean it up, oil it, and get it run­ning the way it should.
  • CMS (con­tent man­age­ment sys­tems): You have an exist­ing site and you want to retro­fit it to a CMS like Word­Press or Joomla? I can help with that. Usu­ally a retro­fit isn’t the best course of action, but we can explore it together.
  • Web Design: Your con­tent is ok but your site needs a facelift.
  • Web Development/​CMS: You’re a designer or have a site design in need of programming.
  • Web­mas­ter: Your site needs updates. I can help.

Brand­ing

A brand is that lit­tle bit of real estate you own in your audience’s brain — we’ll develop the touch points that fire up those synapses.

Col­lat­eral Design

Cre­ative solu­tions for all types of print — from brochures and sales sheets to pocket fold­ers and packaging.

Inte­grated Campaigns

Con­cept to com­ple­tion, we design against strat­egy. Dis­play ads to immer­sion expe­ri­ences, we develop tac­tics that align with your mar­ket­ing goals.

How we’ll work together.

Let’s assume we’re going to work together, this is my typ­i­cal process for a web­site project. Depend­ing on the work we’re doing together steps might get skipped, steps might get added. I don’t want to sound too loosey goosey, but it all kind of depends on your wants and needs.

We’ll talk

We sit down over some cof­fee and talk about what you want. Your crazy ideas, my crazy ideas, time­lines, expec­ta­tions, your bud­get (yes, your bud­get). Do you need host­ing? Do you want cheaper host­ing? Do you already have a domain name? Do you have email set up? Do you need email set up? Am I going to be help­ing you out doing all the IT stuff?

Bud­get talk? Gross.

I know, this is the worst part of any job, but it’s very impor­tant. I need to know how much you want to invest in your project so I know how much time I can invest in your project. We’re adults, you’re not buy­ing a used car, I’m not try­ing to take advan­tage of you. I’m going to esti­mate hon­estly. But if we know up front that you only want to spend $3,000 we know you can’t have a full wall of win­dows and the gran­ite counter tops, you might have to go with Corian. In other words, it really helps man­age everyone’s expectations.

Web­site Audit

If you have a pre-​existing web­site we review and cat­e­go­rize every­thing. We decide what stays, what goes, and we’ll put it in some kind of shared doc­u­ment. Prob­a­bly a Google spreadsheet.

Site map

Now that we know what our con­tent will be we need to orga­nize it. We’ll talk about site struc­ture, nav­i­ga­tion, con­tent areas, etc.

Con­tent Outline

Now we need to start gath­er­ing con­tent for your site. We’ll get new con­tent writ­ten if we need it and we’ll edit or com­bine exist­ing content.

CMS Setup

If you want a CMS (con­tent man­age­ment sys­tem), and you prob­a­bly do, we’ll fig­ure out what works best for you and get the skele­ton struc­ture built out.

Once the CMS set up and the skele­ton is there, we’ll need to put some meat on the bones. You can begin to build out the con­tent on the beta site.

Design

This gets a lit­tle chicken and egg. It’s hard to design a site before you have con­tent because you don’t know if pages have 2 sen­tences of con­tent or 10 para­graphs, pho­tos, call­outs, and calls-​to-​action. But you’ll want to see a design up front so it looks like some­thing is hap­pen­ing. I get it.

Build/​Customize/​Integrate

I take the design and mesh it with the CMS.

Test

My test­ing is more about how the site looks on dif­fer­ent devices rather than browser com­pat­i­bil­ity. I only code for the lat­est browsers.

Launch

We’ll sit down a final time, we’ll look over every­thing, check our work and you’ll give me the final word to make it live.

After launch

Who’s going to look after your site? It’s like a gar­den. You have to tend to it, you can’t just set it and for­get it. You need to do the reg­u­lar secu­rity updates. You need to update your con­tent. If you want that to be me, great. We’ll work some­thing out.

It’s pain­less. I promise.